African painting artists go back hundreds, even thousands of years and despite strongly influencing Western Art, theirs is still largely a domain that is unknown and unrecognized in the world.  Today, some fear that the preservation of contemporary African Art will be lost in history if it is not organized and collected.  Thanks to the work of True African Art.com, this newly launched website is giving exposure to the largely undiscovered field of Contemporary African Paintings.  And its Artists are reaping never before seen publicity, income, and hope.

True African Art.com has for sale over 425 original African Paintings by some 40 African Artists.  It includes exclusive video interviews with African Artists and employs a small staff of Africans who work on site on the continent. 

True African Art.com is owned and operated by Gathinja Yamokoski, an artist herself who was born and raised in Kenya and has now lived in a suburb of New York City for 7 years.  Being an artist herself, opening up an original African Art Paintings website was an easy decision for her.  Gathinja says, "I have always loved art and have always shared it." 

Artists in Kenya often work in networks in order to gain more business.  They offer tips to each other of where to find work and who is looking for it. So when word got out that True African Art was looking to purchase paintings in Kenya, artists "swarmed to get in line."

To receive business from the country’s local galleries is easy enough for the artists.  There it is often tweaked to the interest of tourists, such as wildlife paintings.  And there is the art that is more original and raw.  True African Art.com features both kinds.  But to find all these same works sourced anywhere outside of Africa, and at a good price, is not so easily found.

"Our artists choose True African Art.com because it is the new global medium for them.  Furthermore, it does not exploit them, like so many other collectors who jack up the prices of paintings into the hundreds or even thousands of dollars, when in fact they bought the painting for less than $100.  We don't do that here.  Instead, our motto is 'Loyal to Artists...Loyal to You.'  To practice what we preach, we have a policy that if a client finds another painting online that is of lower price, the same artist, similar in size and style, then we will match that price plus give an additional 10% off that painting.  This makes our guarantee that True African Art.com offers the lowest price anywhere on the Internet for African paintings. We are proud of this fact and so are our artists."

Gathinja set up True African Art.com so that it will be able to sell paintings to such a consistency that the site can give repeat business back to its artists on a regular basis.  "They need the income and we would love to be that source for them and their families.  After all,  we need to reward their talents, not inhibit them."

But all is not lost to African artists, reminds Gathinja.  "America and the rest of the world are slowly uncovering the value and bounty of this hidden gem, this African Art."  And on its website she declares, "Here at True African Art.com, we are proud to be the new pioneer in bringing Contemporary African Art to light in the United States and around the world." 

To visit their website go to www.TrueAfricanArt.com.